Running a promotion for your photography business may seem like a simple task. But, running an effective promotion that actually reaches the goal you want to accomplish from the promotion is not so simple.
This might be one of the most effective marketing tools I have seen and used outside of word of mouth. Note, it will not work for each and every school. For the most part, though, it will attract more clients. Once the game is over, upload the images to social media and your website. Make sure people have the ability to purchase prints. Make sure that the people that will be viewing the images from the game will see that you do senior photography also. I have heard countless photographers mention using this technique and I have used it successfully.
Find Co-Marketing Partners
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Get Traffic to Your Website
We could write an entire post about keyword targeting, but we don’t really have to since there are lots of articles on this topic. We recommend reading this beginner’s guide by Moz, which will help you understand how you can use keywords to get more traffic on your website. Moz is an authority in SEO and we wholeheartedly recommend reading and following them.
Whether you’re looking to foster brand awareness, increase website traffic, or drive sales, this course can teach you how to craft a social media strategy to achieve your goals on Facebook and Twitter. From finding your voice to paid advertising, brian peters (digital marketing strategist at buffer) walks through his process for custom social strategies.
There are many platforms that you can try paid advertising on. Social media channels, which are more kind to your budget, or google ads, which require larger spendings & a certified specialist. To decide which platform to pick, start with analyzing your website traffic in google analytics. Where do most of your users come from? Facebook, Instagram, Pinterest? or perhaps organic and direct search? this will give you a hint on which channel needs to be nourished and exploited more. With Facebook, for example, you can narrow down your target audience to people who got recently engaged, or like certain bridal magazine pages. It’s also directly connected to your Instagram, so you get to kill two rabbits with one shot.
When selling web-licensing rights, prices can ranges from $200 to $1,500 per image for a one-time print as well as internet use depending on the amount of traffic that the website currently receives. Pricing digital image files get more expensive when a small business requests unlimited usage with full copyright ownership.
One great thing about having a Facebook page for your business is the ability to direct traffic from social media to your website or e-commerce store, so you can turn Facebook fans into customers and sales. Facebook gives you the option of you a few different cats for your page, so use the one that fits your business objectives the best. It’s a big, blue button anchored to the top of your page – and that’s prime real estate that can help you get results from your social strategy.
You can tell people about your photography business all day long, but it can be 10x more effective if a reputable publication tells your story or posts your images. You’ll instantly see a spike in the traffic to your portfolio website because people will want to see even more of your work.
Align Yourself with Businesses that Have the Same Ideal Clients as You
Promotional emails can be your greatest customer retention driver and effective revenue generation channel. The examples we picked out represent some of the best email marketing practices for promotional emails. Here’s a summary of the key takeaways:
when you send a special offer, make sure you segment your lists first. You don’t want to send a discount code to someone who just paid full price yesterday.